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| Great outdoors

Not surprisingly, the surge has applied to use of recreational amenities as well. Overall golf play at The Cliffs increased by 21%, with weekend play higher by 42%.
In addition, private communities launched Covid-era extras, such as “The Cliffs School of Golf,” offering socially-distanced classroom and on-course education, with intentional focus on removing the sport’s intimidation factor. The Cliffs also upped its game this spring by expanding its water sports offerings, adding new activities and high-end boats.
At Mayacama, rounds of golf increased by 27% in 2020, and substantial surges were seen in participation by newcomers to golf, especially those from the junior ranks. Even with the golf shop closed for better than two months due to the pandemic, the sale of golf clubs increased by 53% vis-à-vis 2019 numbers.
How has Mayacama kept golfers engaged during Covid? Ted Antonopoulos, the club’s head golf professional, says the club increased the number of junior programs and golf camps to tempt younger golfers, and utilized its Op-36 program for juniors and new adult golfers. “This is a detailed program that provides beginners with a roadmap to learn to play the game by developing skills through instruction and a creative on-course model,” he says.
“Players begin playing nine holes from 25 yards from each green, with a goal of 36 strokes for nine holes. Players then graduate to the next level and so on. With attainable goals, the players learn the game from the green backwards.”
The increased embrace of clubs at private club communities could ensure another kind of club – the one made up of buyers at such communities – continues to grow.
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