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I知 Turning My Young Grandsons Into Entrepreneurs
Gen Z digital natives have grown up comfortable in a world of technology, but they can also benefit from wisdom that comes from experience. Combining the expertise of Gen Z and boomer generations could be a new formula for a startup business to succeed. At least that's what I'm finding in my own multigenerational experiment in entrepreneurship.
I'm a Woodside, Calif. boomer grandfather with two grandsons, 14 and 12, who've brought our combined skills to a novel collaboration. "Duckie" (me) provided the seed money to Gus and Milo Hamilton of Lake Forest Park, Wash. (them) so they could learn ways to digitally promote a new book I wrote about boomers transitioning to retirement. It's been a win-win collaboration.
3 Circumstances Leading to Our Partnership
Three circumstances set the stage for this opportunity.
First, Covid-19 social distancing was causing our excellent grandfather/grandsons relationship to run the risk of being "Zoomed out." The three of us were not willing to let that relationship erode.
Second, both of my grandsons were showing early signs of entrepreneurship. I thought that reinforcing this through new activities at a higher level of sophistication could add to their skills and confidence.
Third, my book "Shifting Gears; 50 Baby Boomers Share Their Meaningful Journeys in Retirement" needed a promotion boost. The book started strong, but I felt it needed new strategies to continue the progress and that digital marketing (such as placing Amazon ads) could be worth exploring.
Optimizing digital ad campaign outcomes within the complex algorithms has a steep learning curve, I knew, but I also felt that my grandsons had a natural affinity for this sort of activity.
The Plan and the Test
So, with input from their parents, I provided Milo and Gus with a Christmas gift: seed funding of $100 each to set up a book marketing business. They'd run their startup and would get a piece of the action based on their results. They'd get paid periodically based on consumer traffic generated by their ads as they learned the ins and out of the complex algorithms.
Christmas morning was the first test. Would my grandsons understand the idea? Would they be interested? Would they be willing to give it a try?
I enlisted their grandmother and parents to help produce the best pitch to recruit the new presidents, developing a compelling visual presentation. (Recruiting top talent to a startup is always a critical factor for success, but this effort, I must say, was extraordinary.)
Read More : สล็อตทรูวอเลท
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