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Since you only need a smartphone and an internet connection to be able to interact with the world, anyone can use Twitter and explain how they see the world, turn some information into a trending topic, follow well-known characters and share images and videos. And all these functions have a greater or lesser influence on the image we have of brands and the consumption we make of them.
We can all have an opinion about anything, which leads us to overinformation that is not always truthful. Rumors and hoaxes run through social networks and stopping them is not an easy task. That is why brands have to do an exhaustive follow-up of what is said about them on the internet.
Online reputation must be taken care of every day because it is very fragile and a simple comment can ruin months of work consolidating a brand image. Rational management of your corporate profiles and not being carried away by insta highlights viewer impulses when negative comments are received is essential. In cases like this, you have to stop and think and be open to dialogue. There are many brands that turn to a communication agency when an image crisis has already exploded and they forget that it is much better and saves trouble to have professionals from the first moment we decide to build our online reputation.
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