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For the solid wood floor consumer survey found that the price is not their primary consideration, replaced by tree species material, followed by floor color, price and brand reputation were listed in the third and fourth. This shows that the material and the color difference is the basic indicators of the respondents to measure the quality of the floor is the consumer to buy wood flooring must be considered when the factors. This explains why many valuable species of wood flooring, despite the high price but still popular.
In addition, the floor of the price and brand reputation is also an important factor in respondents' concerns, and the appropriate price is also a major factor in consumer choice to buy.
As we all know, with a large number of human deforestation, the number of virgin forest is drastically reduced. Resource constraints so that the price of solid wood flooring year after year, its high price exceeds the affordability of most consumers. In this context, the rapid rise in the flooring industry flooring, its sales soared every year. Especially in the mid-end home improvement market, the share of composite flooring has long been more than solid wood flooring.
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