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tender can be seen in 2007, the floor will not be the same as in 2006, the CCTV as a change in fate, once famous shortcut. The reason is because the 2006 bombing of advertising did not give you the desired effect. Stay in the old marketing thinking in the operation, the reality of the business environment hit the waist.
From the frantic calm down, we will go to consider a problem, what is the fundamental floor marketing. 2006 floor price increases, filled with panic caused by soaring oil prices. The price of the floor is subject to the resources of the floor production, today's price is rehearsal. The price increase brought about by the price will be a long-standing problem.
Cost up, the price may not be able to increase the proportion. Because consumers do not buy it. The flooring industry is not yet a fully mature industry, too many irregular competition, non-normal competition so that the industry in the current state is difficult to form a survival of the fittest. I think the floor business generally classified as follows:
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