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Flooring company in 2015 after the start to deeply aware of the current market situation is grim, but even heavy market test, that does not mean flooring manufacturers can not make a difference. On the contrary, if we can grasp clever marketing know-how, which is the opportunity to show its mettle floor where dealers. Economic downturn triggered flooring market ups and downs In the past year, sales floor market ups and downs, as the floor dealers, on the one hand to withstand the dual pressures of the market and store, increasingly narrow profit margins, on the other hand, as consumers become more rational, market competition more intense,anti-mildew wood window shutters prices so many regional distributors are in trouble, always in a time of decision, a second attempt. So what causes flooring sales market profit decrease? Floor dealers is probably the most qualified to speak of, the understanding, dealers generally agreed that serious competitive peer products, the store rents increased personnel costs, factory support is not enough, the store excess traffic dispersion and other reasons are the main factors affecting earnings.
A flooring brand dealers, "said 2014 earnings decrease, mainly due to increased competition peer products, while surplus stores, resulting in oversupply, in addition, with the economic downturn, people's consumption will decline, and the negative self-management, resulting in profits decline. " The key is to increase sales to increase customer a single value Respond to the market downturn, most dealers chose to enhance sales service and seek the support of manufacturers. The proportion by insulation ground swimming pool deckdoing promotional activities to address the market is declining, indicating that dealers have come to realize that the homogenization of promotional activities, has been unable to play a good role to attract consumers. In fact, the key is to improve store sales increase customer a single value, not only to ensure the dealer floor traffic into the store, the customer's transactions, increase its passenger unit is also very important way, which tested the overall comprehensive store business strength and ability.
In addition, the store's service personnel must strive to enhance their capacity and quality, as today's young people more impetuous, lack of capacity, higher expectations, probably because of the language used, the business level is not high and the loss of potential consumers. So the good people off, the service, after-sales boost, insists everything is customer satisfaction as the standard is necessary. Flooring manufacturers and distributors to strengthen interactive communication Overall, plastic coating deck paintthe sales market on the floor, sad day will pass, dealers still have to find a lot of their own problems, handling skills, adjust ideas under more research on how to better occupy market. The majority of flooring manufacturers should also be given more support old dealers, but also more interactive communication between their distribution, only the various aspects of mutual understanding and tolerance, and strive to create a good environment to achieve win-win situation.
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