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At present, the development of the ripe flooring industry, but the industry standard is not fully established, so the industry still has many problems remain, such as cottage products and OEM product after another, in order to address these issues, flooring companies also need to strengthen their own brand building strengthen security awareness and strengthen their ability to protect intellectual property rights to a certain extent.building outdoor wall tiles Rampant counterfeit products market businesses need to strengthen security awareness Development of the flooring industry for nearly three decades since, due to lower market access barriers, in the huge growth prospects, driven more and more enterprises to join the industry, resulting in flooring market brand cohabitation, cottage phenomenon filled the entire industry.
Thus, many companies began floor action efforts in anti-counterfeiting technology to effectively enhance the quality and level of the entire industry. Now the floor on the market, a brand new once popular market, there will be unscrupulous traders selling fake and shoddy products deceive consumers. As the floor was fake phenomenon intensified to safeguard the interests of consumers, many companies began new tactics floor. Brand flooring products posted a two-dimensional code labels, you can immediately scan code when consumers buy, you can check the product is genuine, two-dimensional code security totounge and groove fence boards Krai effectively prevent the "cottage", counterfeiting and other. By two-dimensional code, data number, product information one way to ensure that product information disclosed flooring business to consumer true and reliable, so as to prevent trade in some of the existing real ones, shoddy phenomenon. A two-dimensional code security crackdown new means Brand building materials enterprises to the floor, it is a very important intangible asset, to make their own huge and valuable intangible asset shall be inviolable, flooring enterprises must carry out their own brand of effective protection.
Therefore, security has become a top priority flooring business work. In recent years, frequent incidents of counterfeit brand flooring floor so that many companies recognize the importance of brand security. In fact, one or two brand security is not a simple job, but rather a need to carry out a full range of engineering firms. In recent years, with the emergence of two-dimensional codes and other high-tech anti-counterfeiting means, but also to the domestic industry self-regulation floor security reproduce life. It is understood that the two-dimensional code can store a wealth of information and can not easily be replicated theft by encrypting, enterprise product information from the official release, inquiry informal channels, professional and reliable source of information, highly authoritative, composite tongue and groove exterior flooring distributoryou can implement efficient anti-counterfeiting product information . Currently, the flooring business enterprise using two-dimensional code usually have the following purposes: 1 to strengthen the micro-channel mobile clients or the public account of promotion; 2 brand marketing; 3 with a scan code promotions increase user activity; 4 move... end online sales. Previously, due to the lack of common household factors vendor security tools, security results are unsatisfactory. Appear two-dimensional code just to make up this shortcoming, it has multiple security features, you can use password security, encryption software and other ways, with strong secrecy security performance. But how to stimulate consumer desire to scan code, how to intervene in the way to take online shopping, how to ensure security, are two-dimensional code to penetrate into the flooring industry, the difficulty lies.
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