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At present, the development of the flooring industry has been approaching maturity, the previous price war has not meet the rhythm of the market development, the major flooring companies began to be more on the transformation and upgrading of the channel, with a view to the promotion and marketing efforts to gain a certain market benefits, but not the marketing channels which companies can "play" the changes in marketing channels in place more prone to vulnerabilities. Flooring business operational strategies need to focus on their inventory "how much" Business bigger and bigger,cover a concrete porch with wood inventories have increased, but the cash flow is always counterproductive. When big business, and the increase in inventory is necessary, so as to good service distributors, service customers buy, make quick market response. But the stock is not the bigger the better, because the stock is not for the dealers make money, only to turn up stock to make money.
To master the method of controlling inventory of our products for detailed data analysis. Not all multi-channel marketing doorways floor enterprises can "play" Floor dealers must keep an eye on historical sales data and sales forecasts for each product, combined with brand manufacturers consider the minimum cycle time. Timely inventory sluggish reasonable, lest the manufacturers replace the product design or after discontinuation affect customer service. Dealers must have a strong sense of inventory, there should be awareness of the modern enterprise management. Cash flow can be said to be the lifeblood of flooring business,beautiful wpc decking texture especially for the volume of business is not very stable dealer. Cash flow directly affects the credibility of the industry distributors, dealers on the long-term business reputation must believe, to look ahead. Strict compliance with the agreed principles of good money, so as to win increased creditworthiness. Floor channels need to focus on changing its "size" distinction Change the channel mode of operation and marketing concepts, and do product converted from a purely marketing brands.
Two common questions on the flooring industry marketing channels, big brand in the minds of consumers prejudiced, it is difficult to convince customers of other brands. Especially engineering customers, it is difficult to take a slice. The so-called big brands, well-known brands are relative. Channel distributors agents even know their brand value as other brands of high, we can not give up the brand-building terminals. Especially in the flooring industry, composite decking materials pricesit is still not fully say the market has a brand champion, take the absolute brand. The world-renowned brand, well-known brands in the local is not necessarily known. The brand's influence to a large extent the image in the terminal. Therefore, dealers under the brand competition, in addition to highlighting their price and promotion, we have to pay particular attention to the brand image of the terminal, the terminal atmosphere, merchandise display, shopping guide skills, and old customers keep returning like.
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