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I personally feel that these brands, first of all, are good quality, very stable, the most important is the emotional demands. Through the emotional appeal of the difference, to establish their own characteristics. In particular, their characteristics have been largely stable for decades, and they rarely raise themselves by belittling their opponents.
We found that doing the brand does not need to be too clever. It is difficult to long-term adherence, it is difficult to build up; characteristics are not obvious, the opportunity to be identified by others is not much; was identified The results may be more people to admit, it may be more people abandoned.
This process is boil people. Who survive, the market share of at least 10% or more, brand awareness, reputation, the degree of preference established, to this time, they are qualified to become a brand. So, we say that the premise of the brand, is through all sorts of opportunities, earned the first money.
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