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At this stage, the floor of the affiliate marketing industry continues to develop, but according to many involved in enterprises that buy Union, the Union actually participate in many activities, also signed a single lot, but come back to review it carefully, almost no profit speak, equivalent to one year naught, so there are companies from home and "go it alone." Some enterprises are frequent team fled to "go it alone" eco deck most durablephenomenon At present, some high-end positioning of the brand has emerged withdraw from the Union to continue to "go it alone" phenomenon, the Union continued to take the form of the end product line, there have been signs of a little differentiation. A flooring brands official told reporters that he had quit the league for a long time, now do not participate in any form of coalition activities.
The reason withdraw from the Union because he was in league activities found, the Union can not bring sales in the true sense. Other brands participating in the federation have the same idea, he said after the end of each activity, chargeback rate is very high, each event a merchant to cast ten thousand dollars, in most cases earn crying. Well, this very popular league form integrated marketing resources, but also for how long? Customers alliance is "heating" or "get in trouble" Although the current affiliate marketing hot, but it comes to join the alliance of reasons, some household brand responsible person revealed his frustration. "In the last year, many brand dealers to participate in the league, is to go as soon as possible of the stock, in the off-season to survive.
But with this way to achieve good results, and now the Union has become the market norm, many dealers continue through alliances market share for unknown household brands, which will further lose market initiative, and for high-end brand, will lose market share. " Today, most of the brands involved in the Union, is to protect the market share, so that customers will not be carried out in advance shunt upset. "Especially now, with each other over customers Union has become increasingly fierce An industry source said:." Currently in effect under tout numerous Union, consumers are increasingly confused. Because a client while connected to the N League invitation or ticket cards, as they tend to like speeding, participated in the activities of this alliance, then participate in other activitiesdecking tiles wood plastic. Sometimes, a client during the installation room, will receive hundreds of invitations phone. ??? Union presence is the product of a stage in the market is extremely weak condition, take hold together for warmth in the form of birth. It has a positive effect in a particular stage, but in the entire industry, this model will disappear. He destroyed the ecological balance of the entire industry and business culture. For now, this situation will exist in the near term.
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