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Now, with the passage of time, the flooring industry in China nearly three decades, part of the invention with advanced flooring companies have begun development of new products, such as the introduction of the concept of many products, but in terms of product innovation is still enough, flooring companies also need to strengthen the brand area. Flooring company entered the market surplus Through a period of development, domestic flooring industry has moved from the last century, the "shortage of the market" to "the excess of the market," changed from "corporate-led market" to "market-oriented enterprises," the fundamental reversal by the same flooring industry quality competition and lead to various crises. Also under the influence of real estate, even after the rigid requirements are fully released,sell Anti-aging decking panel although the market floor to the season, can be enough to go around, under, many flooring brands still hungry. Because the increase in raw material costs, rising labor costs and appreciation of the renminbi, export-oriented enterprises recently floor is not so better days, exports were to a large extent the impact of the floor.
Thus, affected by the international economic situation, plus some floor enterprise bargaining power is not strong, many companies profit thinning risks. Export difficulties, has forced some export companies fought infield, exacerbated intense competition in the domestic flooring industry. Events can be seen from May this year fierce competition: "Many companies have playing the price war, and to carry out a wide range of promotional activities to attract the attention of consumers." In addition, a flooring business person in charge, flooring sales channel differentiation serious competition in the industry is one of the reasons intensified. "Traditional channels of impact, sales increasingly fragmented, companies are missing from other sources, there will be no small loss." Flooring market increasingly prominent environmental issues As we all know, quality flooring industry for environmental testing whether the target has become a hurdle many flooring brands. Formaldehyde, brand exposure, quality Heibang and other issues, has been plagued by the development of one of the key issues the flooring industry. For years, this child is always shrouded in clouds flooring industry market, but also to many consumers concerned about the environmental health of the wooden floor had to keep a respectful distance.
China wood flooring Circulation Circulation Association of Professional Committee of wood and wood products in late 2013 said it would promote the flooring business classification system in 2014, of which environmental protection rating will be an important basis for enterprise-class division. The reason why the flooring industry exposure complaints occur frequently, the reason that is,products that snaps over top of deck boards is that many businesses lack a sense of responsibility floor, not strictly in the process of manufacturing, the floor threshold is too low, but also led many companies the technology is not in place, it is difficult to control formaldehyde content. Apart from enterprises lack the ability to bundle, lack of industry standards and backward, has also been a key cause confusion in the market.
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