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In the flooring market, almost every product labeled "Famous Chinese Trademark", "Chinese famous brand", "National Inspection-free Product" and other labels, so that consumers believe that their product quality assurance, in essence, "well-known trademark" is flooring products necessary promotional artifact. Many companies well-known trademarks for advertising and publicity, in dressed "authority Under certification "is not legitimacy, to crown the honorary title of the enterprise value-added products, thus being misled consumers in recent years, in the flooring industry,wooden thresholds laminate to carpet were well-known trademarks declare people everywhere. Last August 30, the fourth meeting of the second session of the NPC Standing Committee voted to adopt a decision on revising the Trademark Law, which is the third revision of the Trademark Law since 1982 to develop a new trademark revised 2014 Since May 1 implementation.
"New Consumer Law" provides that: prohibit producers, operators will be "well-known trademark," the words used on commodities, packaging and containers, or used in advertising, exhibitions and other commercial activities. Introduced trademark "can no longer be used for flooring brand advertising, prescribed norms rectify the flooring industry, but also to the flooring industry has brought a challenge: fade bright coat this layer, how the flooring business development, how Get consumers 'hearts and minds'? "National Inspection", "Chinese famous brand" and "Famous Chinese Trademark" flooring industry has been called "the three honor" and now was halted in succession, flooring companies need to do a real brand, quality is the key.
"Famous Chinese Trademark" is indeed effective means of advertising, a number of well-known trademarks, labels consumers see, that there are authoritative official certification, would lay down the psychological readiness to buy. But for some the floor big brands, the well-known trademark label already dispensable, brand awareness and reputation is to allow consumers to authenticate assured.high density chipboard Changsha anonymity, described the flooring business, consumer brand awareness is gradually increasing, and this is an opportunity for enterprise development, enterprises should pay more attention to brand building, as the added value of their products, the brand has a strong autonomy , innovation, and is never to be imitated.
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