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At this stage, the flooring industry has experienced rapid development, development in China after nearly three decades, extensive mode of production is no longer adapted to the current market development, with the development of the industry becoming more mature, the major companies are also floor begin to do fine processing. Extensive development under the flooring industry loopholes Flooring industry after entering China's market has been in a stage of rapid development in recent years has gradually become calm, but due to too extensive development, the flooring industry also left a number of sequels, flooring industry in the enjoyment of the great achievements of development, but also suffering from the after-effects of torture. Due to the small size of many flooring business, brand influence is weak, product homogeneity, business model and brand promotion identical, fake water-proof board for decksin addition to the homogenization lead to price advantage no longer exist, and the "price war" but Yueyan Yue strong, resulting in general are getting weaker profitability, business efficiency continued to decline. Relative to foreign brands, our flooring brands can only squeeze in the low-end market, competition for low-profit market share, while foreign brands in the market downturn still had a duck.
Due to low levels of crude production capacity of rapid growth, aggravated disorderly competition flooring products market, resulting in a waste of limited resources, that is, we do not compete directly with developed reason. For the long-term development of flooring companies need to focus on quality Under the influence of national policy, it should follow the trend of the floor, take the road of sustainable development, to ensure stable production and operation, while trying by means of technology, management, service and business model innovation, optimize the industrial layout, promote safety and environmental protection seeking in the market competition initiative. Now the schedule change in the industrial growth, the rapid development of the previous changes in speed of development, which companies pay more attention to the development dimension of the floor and quality benefits.
Later, when flooring business development goals, to fully understand the relationship between the sustained and healthy development and sales growth, development can not be simplified in order to increase sales and seize the opportunity to reviews wood plastic composite flooringmaintain reasonable growth of sales volume and revenue, promote structural adjustment and restructuring and upgrading, and strive to achieve development improved quality and efficiency without incurring the aftermath of speed, otherwise it is difficult to eliminate the aftermath of growth.
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