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<p>In the eyes of consumers brand not only represents a certain product, it is actually a subtle psychological needs of the refraction. Cabinet business brand awareness is constantly strengthening, brand issues have been referred to the strategic height up. </p>
<p>Enterprise brand building has also achieved certain results, a number of quite competitive cabinet brand has achieved certain advantages, but at the same time we should also see the lack of business in the brand building. Many brand image similar to the difference is not obvious, the lack of brand personality. </p>
<p>So the competition of the brand only stay in the price level is relatively low, the market performance is difficult, compared with the international brand, the lack of adequate brand competitiveness. </p>
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