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<p>As a calm, decisive, confident personality of the leaders have extraordinary personal charm, brand personality can be deeply infected with consumers, the brand's appeal over time will form a strong brand mobilization, so that consumption To become the brand of loyal customers, this is the important value of brand personality. </p>
<p>Second, the brand personality source Brand personality as the core value of the brand, is an important part of the brand power. So shaping the brand personality has become an important task of enterprise brand management. </p>
<p>The formation of brand personality is the result of long-term conscious cultivation, most of its formation from the emotional aspects, a small part from the logical thinking. Because the brand personality reflects the consumer's sense of the brand, or the brand to give consumers the feeling. </p>
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