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2012 Development of the flooring industry specific exhibits the following features: continuous regulation of affordable housing real estate concern; twelve cities home market is gradually shrinking; 34 cities in decorative building materials demand growth; dual pattern of export enterprises make final changes; underfloor so that the whole village sank channel construction; materials prices, low-cost era gone; e-commerce industry has become a new model; how to build a wood pallet privacy screen shift Fixed network spawned enterprise microblogging marketing; capital market to accelerate enterprise chain upgrading; industry continue to promote diversified development mode. And in 2013, the flooring industry trend which has emerged?
Business transformation and upgrading is inevitable road "Twelve Five" is an important period for China's economic structural adjustment in 2012 is to implement the "Twelfth Five Year Plan" an important year, with the accelerated pace of urbanization, to implement the central series of heavy livelihood policies and new poverty start implementation of the plan, especially affordable housing projects of the first 10 million housing units have completed check-in for our wooden floor opened up fast recovery business vitality, can the steady growth of 15 to 20 years of a huge domestic market space. Can be expected, with the transformation of China's economic development and sustainable, stable and rapid development of the gradual implementation of strategic measures for the next 1 to 2 years, China's flooring business will face changes in the market in the new round of development, the cost increases, challenges staff turnover, but also for enterprises to provide the advantages of mergers and acquisitions, restructuring and upgrading, historic opportunity Zuoyouzuoqiang of.
Thus, simply changing the emphasis on processing and manufacturing mindset, accelerate structural adjustment, equipment upgrades and marketing network construction, adhere to the technical innovation as the support, respond to market changes has introduced marketable products, and strive to improve the ability to create brand is today flooring business optimization and the inexhaustible power. Electricity suppliers to break the traditional marketing model E-commerce to help traditional manufacturing industries a full range of transformation, the implementation of customized consumer demand patterns called "B4C",free standing deck construction video stressed the two-way interactive communication with the customer at the center. At present, the Chinese home building materials class e-commerce sites have hundred, divided into vertical trading, platform-style shopping, online shopping mall and integrated portal channel four types of building materials, including vertical trading platform market share the largest and fastest growing 2011 annual turnover of up to 40 billion yuan.
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