Group: Administrator
Level:
Posts: 4873
Joined: 1/28/2015
IP-Address: saved
|
"Golden Week" of the heat wave also gradually decreased, flooring and other home building materials back this feast, promotion of sound can be described as endless, most flooring retailers have stopped at a low price strategy to take consumers' footsteps. However, careful screening can be found, these "reserve price" advertising effect "minimum discount" "Quanchengzuidi price" and other slogans is far greater than the actual commitment. Low authenticity skeptical Consumers, "reserve price" flooring and other home industry appeared frequently, "factory price" and other phrases not strange,composite and plastic decking wholesale nearly 90 percent of consumers have expressed encountered a similar situation. But the survey also showed that more than 90 percent of consumers called "reserve price" skeptical. Consumers surveyed, more than 70% of consumers said they would purchase before buying or compare prices, indicating that the price is still an important factor contributing to the occurrence of buying behavior.
41.18% of consumers believe that businesses using the characteristics of high traffic season, at a discount to achieve small profits; there are 35.29% of consumers believe that businesses conduct bidding prior to the festival after discount. For the price of consumer judgment, more intuitive, emotional, such as one-sided that there is shill advance before the holidays, mostly without actual investigation, no evidence, but also from the side reflects the current consumer demand for home industry there are still some mistrust. Golden Week Low flooring industry a big promotion or a sales trap Low or a sales trap Insiders said that home improvement is a comprehensive long-term nature of the product, by the terms of furniture, building materials, construction and other components. Now flooring industry, intense competition, and some do not formal decoration company in order to survive, the introduction of ultra low-cost promotion, in fact, the real purpose is bundling, when signing pre-none more, but later from water reform, the main material and other links back together, the overall count down, not installed cheaper than brands.
Home improvement company or brand of "lowest price" campaign, may give manufacturers to bring a lot of orders in the short term, in the long run the brand influence and market reputation will be lost. If companies frequently engage in "factory direct supply", pvc cost how much a sq feet in Abu Dhabi at the expense of the interests of dealers, over time, interest channels will be destroyed. For consumers, the pursuit of cost or flooring products at the same price, the quality of service can be the best, it will be recognized by consumers and the market.
|
Search 
Calendar 
Gallery
Auctions 
Global 
Top
Members 
Stats
Chat (0) new 
send Password 
Register
