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| <p>'symbolized' and people are buying more than the product itself, but the symbolic meanings attached to the product. Compared with the traditional marketing model, experiential marketing more fit the needs of the times. First of all, the concept of consumer values and consumption are constantly changing, the focus gradually shifted </p> <p>emotional sentiment; Second, with the improvement of people's living standards, consumer spending is no longer simply to meet the needs of survival, more There are also many emotional needs, that is, both the rational and emotional consumption; Finally, to meet the emotional needs of consumers as the goal of experiential marketing </p> <p>consumers cool point, you can achieve a multiplier effect. Experiential marketing implementation points First, the wooden floor business customers to experience-oriented marketing, we must pay attention to the experience of consumers experience and experience-oriented design, production and sale of wood flooring products; Second, the </p> " peanut shell composites application , pool deck replacement cost " " vinyl floor wood , plastic open grid flooring "
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