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Branding World Championship breakout? In recent years, China's flooring industry has maintained a growth rate of 30% or more, output value reached 45 billion yuan. However, all the brands have had obvious differentiation in the market competition, the brand concentration has been continuously enhanced,
and some brands have not performed well in the market. They have faded out of sight and were ruthlessly eliminated by the market. Is not difficult to judge, the brand floor of the era has arrived, the floor industry reshuffle has kicked off. Where do marketing think, where to start?
Mature products, mature markets, mature models, mature tools, how to be innovative, different, the most important thing is how to be more effective? Product is the basis of marketing, but also the core. Product innovation will inevitably lead to a series of innovative exploration of its product strategy,
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