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Consumers, the portion of the population that is most interested in sustainability and the earliest adopters of sustainable products, reports higher usage of all listed products. They are twice as likely to use emerging eco-friendly products like those bearing the Eco-Pledge certification for car-care and household cleaning products. This is driven by a wide range of factors including levels of understanding, availability, price, perceived benefits, among others.
Older Demographics Biggest Users of Green Auto-Care Products
Consumers over 55 years old are the most prolific users of green products in the Product Group global markets, according to a recent survey by Information & Communications. Both male and female groups 55 years and over reported above average use of the company environmentally friendly auto-care wipes and home cleansing goods. Leading the way was the 55-59 year-old female demographic, who was more than twice as likely as the average consumer to use these green products. Males 65-69 years old were second, more than 1.7 times as likely to use than the average consumer.
In a rare insight to the penetration of these green products into the average home, 61.9% of survey respondents said that they do use some type of environmentally friendly product. When asked why they elect to purchase eco-friendly goods, a leading 33% of the group selected the self-gratifying akes me feel good about myself? " buy interlocking deck tiles canada , non slip composite decking , walnut furniture board for sale , using composite decking as siding "
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