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These subjects not only meet the traditional marketing 4P theory, more in line with the 4C theory of modern marketing. Only understand what is marketing, in order to better understand the traditional marketing derived from the various new marketing concepts and methods.
Here to share is that modern marketers should pay attention to changes in customer psychology to design a marketing strategy - psychological marketing. Psychological marketing is to use the subtle psychological changes of customers or channel customers to design marketing strategies,
strategies and specific product and service content; to make it more in line with the psychological needs of consumers. In the usual marketing activities, we are often not very good at using the potential of customers. Although we know that customers must have "impulsive" and "subconscious" purchases,
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