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China coatings industry after 20 years of rapid development has made great progress, the business environment has undergone tremendous changes, building materials stores, specialty shops, paint electricity suppliers and other channels and terminals coexist, competition between products and brands complicate technology, which gives consumers more choice. In recent years, the popularity of the network makes the development of more rapid dissemination of information,vinyl fencing Supplier california consumer access to information channels no longer rely on radio, television, newspapers, magazines and other traditional media, especially the rise of microblogging, to enable consumers to grasp the information and more accurate. Consumers choose a large space for detailed understanding of both the premise of the brand message, marking the advent of the era of consumer sovereignty.
In this context, coating from competition-oriented marketing guide, painters and other demand-oriented to consumer-oriented change, to provide the overall coating solutions for the transition from product sales, sales to consumers from one-way interactive communication shift from short-term Turnover turned to long-term, secondary painting, word of mouth marketing relationship deepened. This is because the Internet has changed the way people live.wooden football field fence Along with the network grow up to become mainstream consumer after 80, 90 after gradually from behind the stage, they enjoy the rich material, but also the pursuit of the spirit of self-worth.
Consumer demand is past use of the product features, consumers now pay more attention to spiritual pursuits. When the consumer structure, needs and behavior have undergone substantial changes, companies also need to change with marketing orientation. Ever since we can see this phenomenon: "everyday low price" supermarket golf manufacturers and suppliers of moaning and groaning, but the frustration they "Diandaqike", if you do not cooperate with them, ikea interlocking patio tiles the result is that the share of sales decreased by brand loss, many manufacturers were forced to do "loss leader" of the business, but this simple and cheap mode allows consumers to become numb. Here is a simple example.
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