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I was involved in the background of sinking channels in the furniture industry. There are two key points in opening up the meaning of access: (1) The long tail of the market. Although the market capacity and consumer spending power of single first- and second-tier cities is far greater than that of low-grade cities,
due to the large number of 3,456 cities, the potential for market excavation is much greater than that of first and second-tier cities. This point can be seen from the "County Region Online Shopping Development Report" released by Taobao every year.
The practice adopted by the furniture industry in the face of this form is often the sinking of channels, which is reflected in the practice of opening stores in the 3456 cities. Furniture, which is extremely dependent on experience and after-sales products, will be able to capture population movements as soon as it emerges.
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