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Reform Flat channel will be a lot of focus on content flooring business within the next year or two channels work, but the current branch management model still in the exploratory stage, the traditional agent distribution system is still the mainstream flooring business channel mode. In floor areas,discount decking building material athens brands and second-tier brands widening the gap, many companies caught in the bottleneck of stagnant sales in the face of intense competition, the channel change is imperative. For the current downturn in the flooring market, economical outdoor floor the implementation of branch mode enables manufacturers to develop more marketing policies and rules of the game straight to the execution layer channel terminal and in a targeted manner in accordance with the actual market situation be personalized guidance, rather than by elbow to the level of logistics operators.
Facing fierce competition, the channel change is imperative. "Branch model", although only an exploratory phase of the product, and will not become mainstream channel mode,wood panel for building but can also get a glimpse into the path of a channel change. The times are changing, the market is changing, channel model also need to innovate strain. Indeed, only dare to have more attempts, the flooring industry to go the way of the development of increasingly broad, increasingly smooth.
On the other hand, since last year to strengthen the floor on a wave of price cuts it has not stopped. On the one hand is the B & Q launch price of only 39 yuan / square meter of composite panels, on the other hand Dekor, macro-resistant, SITA and other brands in order to strengthen the board deals,wood fencing for horses promotions and other activities carried out on behalf of disguised price cuts. China Timber Circulation Association expert Professor Gao Zhihua said that the current domestic production continued to be able to change the flooring industry overcapacity and property policies, will inevitably lead to a wide range of price trends in wood flooring.
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