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After years of nurturing, the rise in the Chinese market has more than 2,000 wood flooring business, creating hundreds of billions of annual output value, China has evolved from a net importer of wood as a major exporter. However, the wood flooring market has suffered significant internal and external: internal brand is confused,lay composite wood directly on concrete homogeneity, mutual criticism, locked in mortal combat; external lock is patent crisis, Section 337, raw material prices, one after another, under attack. In 2006, the wood floor in the end what will happen, leaving a lot of suspense yet to crack. Zhao Ultra / Chart Suspense a 70% brand will disappear?
As a market trader in Germany Krono Wood Group Peng Hongbin, president of China at the Boao Forum home to talk nonsense: the end of 2006 70% of wood flooring brands will disappear. He believes that now the industry is not a company's market share exceeds 10%, from a marketing perspective, it is a discrete industries, wpc cladding material the urgent need to integrate a large number of brands will disappear in 2023, it will be like as a refrigerator and color TV, formed several strong brand, one of the most promising laminate flooring brands are Dell, Rhine sunshine,spacing on composite privacy fence Power Dekor, Fillinger and Kenuo Sen. Sohu focus at a forum organized by the Network home decoration, president of the China Forestry Industry Association, Zhang forest that China has formed a wooden floor brand echelon, according to their performance in the industry, can be attributed to a tier, second tier and third tier such ranks.
However, the wood floor the whole way is relatively low-level competition, product homogeneity without differentiation, which led to many brands lifeless. Secretary-General of China National Forest Products Industry Association Flooring Committee, director of the National Panel Quality Supervision and Inspection Center Lu Bin believes that overall,labor cost to build a wood patio cover the wood floor of small businesses began to develop large-scale enterprise, not standardized enterprise to standardize enterprise development, no brand companies enterprise development to the brand, which is the industry's progress.
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