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(II) brand flooring market research 1, the overall pattern of the top ten brand flooring brand flooring industry obtained 70.91 percent of the attention, the degree of concern of the top ten brands are: Dekor, Nature, Shun, Fillinger, Rhine sun, Del , macro-resistant, living at home, World of Friends,Anti Termite plastic panels in Brunei Amazon Xun & bull; blessed. Ten brand flooring industry won 70.91 percent of the attention, and the remaining 172 brands acquire 29.09 percent of the attention.
2, the top ten brand awareness distribution flooring market to pick up brand awareness competitive 1Q09 flooring brand attention TOP 1009 1Q, flooring brand attention TOP10, outdoor porch flooring material the Power Dekor to 35.12% of the attention, ranked first, accounting for the top ten floors nearly one-third of the brand concerned about the ratio, with an absolute advantage ahead of other brands;composit plank bathroom flooring nature to 14.29% of the interest ratio ranked second; third Shun, concerned about the ratio 10.93%.
Three brand flooring stable pattern, Power Dekor, nature and Shun three months in a quarter of the top three in all three brands accounted for 60.34% cumulative interest of the top ten brands of attention. Rhine sunshine and Fillinger attention in the 7% to 7.5% range, both of which are brand-reinforced composite products, paint for wood composite exterior located within the price range of 100 -300 yuan, close to the market and market positioning performance makes the two brands the relationship between competition.
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