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Transverse category diversification strategy in order to facilitate understanding, we can use the "extensive cultivation wide income" to explain the basic meaning of the category diversification strategy. Since wood can not fully meet the needs of corporate earnings, then the composite, reinforced,bench replacement boards multi-category bamboo coverage may be much more effective.
Because it can be used effectively to both internal resources including the production lines, including the experience of other personnel, more conducive to multi-category brand synergy formed under the influence. Kut floor after the completion to the image reconstruction based investment distribution,cost of siding for a 1600 sq ft house in line with the integrated control of power distributor product lines are set and business category.
the implementation of comprehensive coverage category, by the early brand to establish market power, smoothly brand all categories of cognitive aspects of consumer attitudes into the market,excellent decks made of plastic and then in the terminal channels REVIEW actual experience,barefoot composite decking and ultimately, in the case of wood flooring Kut slowdown, the smooth realization of wood composite, strengthening the strong double-volume category, effectively resolve business single category growth dilemma.
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