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The WPC market is growing worldwide. Extensive technical research is continuing specifically in Europe.composite wood fencing for sale Nevertheless, WPC still is an unfamiliar material to European consumers, including Austrians. Therefore, consumer perceptions of WPC decking were investigated in a survey with a focus on environmental aspects. Main reasons named by respondents in favor of buying WPC decking were durability, appearance, and low maintenance. The importance of appearance is underlined by previous studies considering wood products, especially floors. This is also true for durability. Environmental issues range in the midfield. An additionally performed conjoint analysis, focusing on environmental issues as well, revealed that the attributes most important to respondents are the WPC deck's color and its surface. Again, appearance is the major purchase criterion, whereas polymer share and type are of "average" importance. Main reasons for denial of buying wood plastic composite decking were the preference for wood or other materials and WPC's artificial character. Corresponding to that, a majority of respondents prefer a low polymer share in the compound. Respondents named following factors for their satisfaction with wooden decks: appearance, comfort, naturalness and workability. cheapest outdoor flooringReasons provided by respondents for dissatisfaction were: lack of durability, extensive maintenance work, warp, splintering and cracks, and slipperiness. These issues can be addressed and improved by WPC. Respective attributes are the ones to communicate the unique selling proposition (USP) of WPC decks in marketing strategies activities. Least important are various kind of services. That reduces the opportunity for distinguishing WPCs decking through services. Of "average" importance to consumers are ecological matters, which generally play a certain role when consumers purchase wood products.wpc floor for sale Concerning the environmental issues of WPC, respondents would prefer bioplastics and recycled plastics in contrast to virgin polymers. In general, WPC decking was perceived positively by respondents. It was perceived clearly innovative and durable, rather comfortable, but a little expensive and artificial.
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