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Responsible for the health of consumers, to strengthen the development of responsible wood floor, it must increase "five bad board" crackdown. Last year, the wood waterproof deck detail floor to strengthen the campaign against the "five bad board" achieved remarkable results in many domestic urban market, consumer-tier cities through regular news reports and various brands of terminal publicity, etc., for "five bad board" have more depth understanding and said they would not buy the product price is too low, and the "five bad board" and "advantage" is that low price.
In late 2003 and early 2004, the relevant staff are ready to buy pvc tongue and groove flooring that looks like wood flooring consumer survey found that 10% of respondents in each store before entering the building materials city, already know exactly "five bad board" mean, and know not only strengthen the floor pay attention to wear rotation and other indicators, but also concerned about environmental standards; about 35% of consumers in each store before entering the building materials city, already know exactly thirty or forty dollars to strengthen the floor can not be purchased; about 70% of consumers said to buy the regular brand products, the price is not the most important selection basis. In this case, the "five bad board" greatly shrinking market share in the first-tier cities, forced to withdraw from cities. Industry insiders, at present, there are about laminate flooring brands in the second and third tier markets in more than 100, but only more than the regular brand ten. At the same time, consumers and third tier cities of laminate using decking for flower beds flooring awareness is relatively small, relatively sensitive to price, "five bad board" opportunity into second and third tier markets in an attempt to guerrilla tactics to earn dirty money.
Laminate flooring market in these areas, "five bad board" occupy 30% -40% market share, at the same time, because of the "five bad board", many consumers had been a misunderstanding of laminate flooring, laminate produce wpc wall panel material flooring promotion hampered seriously disrupted the normal development of the industry. In addition to relying on authorities to crack down, but also have a good quality laminate flooring brand to guide the market, which is the consensus reached by the majority of enterprises in the industry.
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