Group: User
Level: braver Poster
Posts: 33
Joined: 5/14/2024
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Same conversation happened at my brother-in-law's chiro practice a few years back - packed waiting room, barely breaking even. Turns out half his "promo patients" came in twice and ghosted. The real number to track is LTV (lifetime value): avg visit value × visits per year × avg years retained. Then subtract acquisition cost. If a promo brings someone in for $40 but they never return, and you spent $25 acquiring them - that's a terrible trade. I stumbled on this tool recently that actually benchmarks CPL for medical/health clinics: cost per lead benchmark for B2B vs B2C marketing - helped put some context around what's "normal" spend per lead in this space. Once you know your CPL vs LTV ratio, promotions start making a lot more sense strategically.
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