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Forum Overview » Homepagetools - Support » Off-Topic » Global Trends of 2021 and the Use of "Social Media"
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Global Trends of 2021 and the Use of "Social Media"
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In 2021, the trend of using social media And how will the Internet of people around the world be direction? How much has it increased from last year and how does COVID-19 affect people's usage behavior? joker123 collects interesting data from Hootsuite's analysis.

It is estimated that there are 4.2 trillion social media users.

By 2021, it is estimated that there will be 4.2 trillion accounts of social media users worldwide, after 2020 the number of social media users across the globe. The world is up 13 percent to about 1 billion new users. The growth of social media has made "smartphones" the first screens that people around the world are more important than TV screens. Also known as "First Screen"
And even more interesting It also found that the big new Internet and social media users in 2020 are the Baby Boomer population, or people aged 55-64, especially those aged 65 and over. The share of Facebook playback is rapidly increasing, and the Baby Boomer segment is also fond of shopping online.
At the same time, almost all social media platforms are becoming an increasingly political area. The number of account blocking has increased in the past year.

COVID-19 makes ecommerce leapfrog

COVID-19 outbreak It is one of the reasons Ecommerce is growing exponentially in 2020 as people are familiar with online shopping. And found that today 7 out of 10 people decide to buy a product after searching or searching the Internet. To find details or review products Or even buy products by Search Method. Product name from Search Engine, which Google is the world's # 1 most popular search engine in the world at this time, making the year 2021 believe that consumers will turn to shopping. Online through more digital channels

While the number of Internet users in our home It was found that 55.5 percent of brands were searched before making a purchase, ranking 16 in the world, but second only to neighboring Philippines, which used social networks to search for information, ranked fifth in the world (65.4 percent).

Average daily time spent in media

On average each day Internet users around the world aged 16-64 have no time spent on media use in what activities? The survey results came out as follows.

6 hrs 54 mins internet access
3 hours 24 minutes watching various TV programs (both live And streaming)
2 hrs 26 min playing on social media
1 hrs 31 min. Listen to music from various streaming service providers.
1 hour listening to radio programs
54 minutes listening to podcasts

Videos take the number 1 Online content

The most popular online content people around the world are watching is video content. Which occupies the most proportion of 90.6 percent ever The proportion of Vlog views is as high as 51.4 percent.
While listening to music from all streaming providers is 73.2 percent, but if it is listening to online radio stations. The proportion was 47.1 percent and listening to podcasts was 44.1 percent.
TV streaming is also growing rapidly. In Thailand, 60.8 percent of content is viewed by streaming service providers such as Netflix.

Thai people play Facebook - Twitter ranks in the world

From information of Facebook users around the world If divided by language, it was found that "Thai" was ranked in the top 12 in the world. With 55 million active accounts while number 1 is English Which is used by people all over the world of 1.1 billion This accounted for 50.4 percent, followed by Spanish 340 million accounts and Hindi 180 million accounts.


2/28/2021 9:56:55 AM   
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Forum Overview » Homepagetools - Support » Off-Topic » Global Trends of 2021 and the Use of "Social Media"

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